How to Check If a Website Is Safe Before You Buy
Five things to look for — the HTTPS padlock, the correct domain name, real contact info, customer reviews, and Google Safe Browsing.
At a Glance
In this guide (7 steps):
- 1.Check for HTTPS and the padlock in your browser
- 2.Read the domain name letter by letter for misspellings
- 3.Find the "Contact" or "About Us" page and confirm real contact details
- 4.Search for reviews on Google and check the BBB
- 5.Check the site with Google Safe Browsing
- 6.Walk away if red flags appear
- 7.Act immediately if you suspect you bought from a fraudulent site
Check for HTTPS and the padlock in your browser
~25sWarning
HTTPS means your connection is private. But it does not guarantee the business is honest. Always complete all five checks.
Read the domain name letter by letter for misspellings
~24sQuick Tip
When in doubt, search for the store name in Google and click the result rather than following a link from an email or text.
Find the "Contact" or "About Us" page and confirm real contact details
~25sWarning
An email address at Gmail or Yahoo (rather than the business's own domain) is a red flag for a personal or scam operation.
Search for reviews on Google and check the BBB
~20sQuick Tip
If the business has zero reviews anywhere online, that itself is a warning sign for a new or fake site.
Check the site with Google Safe Browsing
~15sWalk away if red flags appear
~18sWarning
No legitimate store will ever ask for your Social Security number at checkout.
Act immediately if you suspect you bought from a fraudulent site
~25sQuick Tip
Credit cards offer stronger fraud protection than debit cards. If you shop online often, consider using a credit card (paid in full each month) rather than a debit card for purchases.
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Online shopping is convenient, but not every website that looks real actually is. Scammers build fake websites that look almost identical to real stores. They copy logos, product photos, and even customer reviews. Once you enter your credit card number, the money disappears and no product ever arrives.
The good news is that there are five reliable checks you can do in about two minutes before purchasing anything online. None of them require technical knowledge. This guide walks you through each one.
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Check 1: Look for HTTPS and the padlock icon
When you are on a website where you might enter a credit card number, look at the top of your browser at the address bar — the long bar that shows the website's address.
A safe website address starts with **https://** (with an "s" at the end). You may also see a small padlock icon to the left of the address. Both of these mean the website is using encryption to protect the information you send — like your credit card number.
An unsafe website starts with just **http://** (no "s"). Never enter a credit card number on a site that starts with http:// only.
How to check:
- On a computer: look at the address bar near the top of your browser window. - On a phone: tap the address bar to see the full address. On many phones, a padlock icon appears directly to the left of the address.
One important note: HTTPS alone does not mean a website is honest. It means your connection to it is private. A scam site can have HTTPS too. That is why you need all five checks together.
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Check 2: Make sure the domain name is spelled correctly
Scammers buy website addresses that look almost like the real thing but with one small difference:
- amaz**0**n.com (zero instead of the letter O)
- paypa**I**.com (capital I instead of lowercase L)
- **faceb00k**.com (zeros instead of O's)
- **apple-support-help**.com (extra words added)
Before buying anything, read the website address letter by letter. The correct address for a well-known store should be simple and exact — amazon.com, walmart.com, target.com. If the address has extra words, numbers replacing letters, or hyphens where there should not be any, close the tab and go directly to the real store's website by typing it yourself.
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Check 3: Look for real contact information and a return policy
A real business has a physical address, a working phone number, and a clear return or refund policy. These should be easy to find on the website — usually in the footer at the bottom of the page or on an "About Us" or "Contact" page.
What to look for: - A physical street address (not a P.O. Box only) - A phone number you could actually call - An email address that matches the business name (not a Gmail or Yahoo address) - A return policy that explains exactly how returns work
If a website has no contact information at all, or the "About Us" page is completely blank, do not buy from it.
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Check 4: Search for reviews on Google and the BBB
Before buying from a website you have never used before, spend two minutes searching for what other customers say.
Google search:
In the Google search bar, type the website name followed by the word "reviews" — for example: "buynowelectronics.com reviews"
Also try: "[website name] scam" and "[website name] complaints"
If multiple people report never receiving their orders, or describe charges appearing with no product shipped, that is a strong warning sign.
Better Business Bureau (BBB):
Go to bbb.org and type the business name or website address in the search bar. The BBB tracks customer complaints and assigns letter grades (A+ through F) to businesses. A long list of unresolved complaints is a serious red flag.
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Check 5: Use Google Safe Browsing to check a suspicious link
Google maintains a constantly updated list of websites that are known to be dangerous — hosting malware, running phishing scams, or engaging in fraud. You can check any website address against this list for free.
How to use it:
1. Open a new browser tab. 2. Go to: google.com/transparencyreport/safebrowsing/ 3. Click the "Check site status" section. 4. Paste or type the website address you want to check. 5. Click the search icon (magnifying glass). 6. Google will tell you whether the site is currently flagged as dangerous.
This is especially useful when you receive a link in an email or text message and you are not sure whether to click it.
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Red flags that mean "do not buy here"
Even if a website passes some of the checks above, walk away if you see any of these: - Prices that are far too good to be true (a $1,200 laptop for $89) - No HTTPS at all - No contact information anywhere on the site - Checkout asks for your Social Security number (no store ever needs this) - Payment is only accepted by gift cards, wire transfer, Zelle, or cryptocurrency - Spelling errors and poor grammar throughout the site - Photos that look like stock images with no real product details
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If you have already bought from a suspicious site
If you completed a purchase and now have doubts, act right away:
- 1Call your credit or debit card company right away — the number is on the back of the card. Tell them you may have made a purchase from a fraudulent website and ask about disputing the charge.
- 2Watch your bank statements closely for the next 30 days for any charges you did not make.
- 3If you used a debit card, consider asking your bank to issue a new card number.
- 4Report the site to the FTC at reportfraud.ftc.gov — this helps protect other people.
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