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    Deepfake Spotter

    Half of viral videos in 2025 are AI-made. Here\'s how to tell.

    Signs of an AI-made photo

    • Hands — extra fingers, fused fingers, bent wrong way. AI still struggles with hands.
    • Teeth — too even, too white, weird gaps.
    • Earrings/jewelry — mismatched (one earring different from other).
    • Background text — gibberish, slightly wrong logos.
    • Eyes — pupils not round, reflections don\'t match.
    • Hair edges — too smooth, no individual strands.
    • Skin — too smooth, no pores.
    • Background — soft "painted" look, weird perspective.

    Signs of a deepfake video

    • Lip-sync slightly off — voice doesn\'t quite match mouth movement.
    • Skin texture wrong at certain angles.
    • Face doesn\'t match the lighting of the rest of the scene.
    • Facial expressions don\'t match the words.
    • Edges around face flicker.
    • Eye blinks unnatural — too rare or too even.
    • Politicians/celebrities saying things they\'d never say. Search the news to verify.

    Signs of an AI voice

    • Slightly robotic cadence.
    • No background noise or breathing.
    • Says "your grandson" not your grandson\'s NAME.
    • Refuses to talk freely — sticks to short urgent script.
    • Won\'t say a family safe-word when asked. (See our Safe-Word Kit.)

    What to do when in doubt

    1. Verify on Google. Type the news headline + "fact check". Snopes, FactCheck.org, PolitiFact.
    2. Reverse-image-search any photo you receive. Right-click → "Search Google for image".
    3. For "my grandchild needs money" calls — hang up. Call the real grandchild on their normal number. Or ask for the family safe-word.
    4. For political claims — wait 24 hours. Real shocking news will be everywhere; a fake video is often debunked within a day.
    5. Don\'t share what you can\'t verify. Sharing fakes spreads them.

    Tools to help

    • Content Credentials (c2pa.org) — emerging standard. "C" icon on photos shows AI-generated or edited.
    • Deepware Scanner — free, scans video for deepfake signs.
    • InVID Verify — browser tool for journalists to verify videos.

    Best defense — slow down

    Almost every fake video is designed to make you ANGRY or SCARED. Both emotions cause snap-shares. If a post triggers strong feelings, pause 5 minutes. Verify before sharing.