Prime Day + Black Friday
Real deals + fake hype. Know the difference.
Sale calendar
- Prime Day — early/mid July. 2 days.
- Big Deal Days — Amazon's October Prime Day.
- Black Friday — day after Thanksgiving (now starts in early Nov).
- Cyber Monday — Monday after Thanksgiving.
- Christmas in July — many retailers mid-July.
- Year-end clearance — Dec 26-31.
- Memorial / Labor Day — appliance sales.
Real deals on these
- Amazon devices — Echo, Fire TV, Kindle. Best prices yearly.
- TVs — November-December.
- Laptops — Black Friday, back-to-school.
- Vacuums + air purifiers — Prime Day classics.
- Smart home devices — Ring, Nest, Google Home.
- Apple products — limited but real $50-200 off.
Fake deal warning
- Many "deals" are SAME PRICE rest of year.
- Use Camelcamelcamel.com for Amazon price history.
- Honey extension shows "is this lowest price?"
- Kohl's, Macy's "original" prices are inflated.
- Compare to Walmart + Target + Costco.
- If you wouldn't buy at full price — don't buy on sale.
Senior strategy
- Make wishlist BEFORE sales.
- Add items to Amazon wishlist — alerts on price drops.
- Set price tracking on Camelcamelcamel.
- Check 3+ retailers for big purchases.
- Wait 24-48 hours — most deals last whole event.
- Don't fall for "limited time" pressure.
Stack discounts
- Sale price + Rakuten cashback + credit card reward = 20-30% off.
- AARP discounts at participating retailers.
- Senior days (1st Tuesday at Goodwill, last Wed at Kohl's).
- Email signup discounts (10% first purchase).
- Costco price match within 30 days.
Best resources
Slickdeals.net — community-vetted deals. The Wirecutter — only legit deals on their picks. Reddit r/buildapcsales — tech. Skip pre-Black Friday hype articles. Buy what you need, when you need, at lowest historical price.