Puppy Scam Guide
No puppy. Just heartbreak and lost money.
The numbers
Better Business Bureau says 80% of sponsored search ads for puppies online are scams. Average loss: $850. The puppy never existed. Photos were stolen from real breeders.
How the scam works
- Beautiful puppy photos online. Suspiciously low price.
- "Breeder" emails or texts only. Never video chat.
- Asks for deposit. Then "shipping fee".
- Then "special crate". Then "vaccinations". Then "insurance".
- Each fee comes with a sob story. Each must be sent by gift card or wire.
- Eventually they go silent. No puppy. No refund.
Red flags
- Price way below typical for breed (real Frenchie = $3,000+, scammers offer $500).
- Refuses to video chat with the puppy.
- Won't let you visit in person.
- Wants payment by Zelle, Cash App, gift card, wire, or crypto.
- "Free puppy, just pay shipping."
- Story keeps escalating with new fees.
- Email addresses with random numbers (puppy.lover.92834@gmail.com).
- Stolen photos — reverse search image on Google. If it appears on multiple sites, it's stolen.
How to find a real puppy/pet
- Petfinder.com + AdoptaPet.com — verified shelters and rescues.
- Local shelter or humane society — visit in person.
- Breed-specific rescue — search "[breed] rescue near me".
- AKC Marketplace for purebred — verifies breeders.
- NEVER buy a pet you can't see in person or video.
- Pay by credit card (chargeback protection) or in cash at pickup.
Reverse image search
- Save the puppy photo from the listing.
- Go to images.google.com.
- Click the camera icon. Upload the photo.
- Google shows where else that image appears online.
- If it's on 5 different breeder sites — it's stolen. Walk away.
If you sent money
Report at petscams.com, BBB.org, and reportfraud.ftc.gov. Credit card payments can sometimes be reversed. Wire/gift card almost never. Tell the platform (Facebook Marketplace, Craigslist) so the listing comes down.