How to Set Up Dividend Reinvestment (DRIP)
Plain steps to turn on automatic dividend reinvestment in Fidelity, Schwab, Vanguard, and other brokerages so your dividends buy more shares for free.
At a Glance
Decide Whether DRIP Fits Your Goals
~44sQuick Tip
If you are not sure which choice is best, ask a fee-only financial advisor. The website napfa.org lists advisors who charge a flat fee instead of a commission.
Log Into Your Brokerage on a Computer
~31sWarning
DRIP settings are easier to find on the desktop website than on the phone app. The phone app sometimes does not show the option at all.
Find the Dividend Reinvestment Settings
~32sQuick Tip
If you cannot find the menu, type "dividend reinvestment" in the website's search box. The right page usually shows up at the top of the results.
Turn On Reinvestment for Each Stock or Fund
~39sWarning
Some stocks and most foreign stocks do not support DRIP. The button for those will be grayed out. The dividends from those stocks will keep coming in as cash, which is fine.
Confirm the Change Is Saved
~38sQuick Tip
Set a reminder on your phone for three months from now to log in and check that the next dividend actually reinvested as expected.
Watch the New Shares Show Up
~41sWarning
Reinvested dividends in a regular taxable account still appear on your 1099-DIV and you owe tax on them, even though you never saw the cash. Inside an IRA there is no tax until you withdraw the money.
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DRIP stands for Dividend Reinvestment Plan. When you turn on DRIP for a stock or fund you own, every dividend the company pays goes back into buying more shares of that same company instead of landing as cash in your account. The buying happens on the same day the dividend is paid, at the price the share is trading that day, and at no commission. Over the years, the small extra shares add up. A retiree who reinvests dividends in a steady company like Procter & Gamble for 20 years can end up with 30% to 50% more shares than someone who took the same dividends as cash, even if neither one ever added new money.
The idea behind DRIP is compounding. Each round of new shares earns its own dividend the next quarter. Those new dividends buy still more shares, which earn still more dividends. Albert Einstein is often quoted as calling compounding "the eighth wonder of the world." Whether or not he actually said it, the math works. A 4% yield reinvested for 20 years roughly doubles your share count, even before any rise in the share price.
DRIP is not the right choice for everyone. If you live on dividend income to pay rent, groceries, or medicine, taking the cash makes more sense than reinvesting. DRIP also creates small fractional shares like 0.234 shares, which can make tax records and selling a little messier. And reinvested dividends are still taxable in regular accounts, which means you may owe tax on money you never actually saw as cash. Inside an IRA or Roth IRA, this is not an issue because the account does not pay tax on dividends until you take money out.
Turning on DRIP is free at every major American brokerage. Fidelity, Schwab, Vanguard, E-Trade, and Merrill Edge all have a screen where you can turn it on for one stock at a time or for every stock in the account at once. The screen is buried a few clicks deep, but the steps below walk through it. You can turn DRIP on or off any time. If you change your mind a year later and want cash again, the change takes effect the next dividend cycle.
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