How to Set Up a Strong LinkedIn Profile

LinkedIn is the world's largest professional network, with more than 900 million members. While many people think of it as a job-hunting site, it's also used by small business owners, consultants, retirees staying connected in their industry, and professionals who want to keep up with news in their field. You don't have to be looking for a job to benefit from a good LinkedIn profile.

Your profile photo is the first thing anyone sees, and it matters more than you might expect. LinkedIn research suggests that profiles with photos receive dramatically more attention than those without. Use a clear, recent photo where you're facing the camera with a neutral or professional background. It doesn't need to be a studio headshot — a well-lit photo taken by a friend against a plain wall works fine.

Below your name is the headline — a short description that appears everywhere your name shows up on LinkedIn. By default it shows your current job title, but you can change it to something more descriptive. Instead of "Retired Teacher," try "Former Educator | Curriculum Writer | Educational Consultant." Instead of "Owner," try "Owner, Miller's Bakery | Specialty Cakes and Pastries."

The About section (sometimes called the Summary) is where you tell your story in a few paragraphs. Write in first person, as if you're talking to someone. Describe what you do, what you've accomplished, what you're interested in, and what kind of connections or opportunities you're looking for. Keep it genuine — this isn't a formal biography.

The Experience section lists your jobs. Add a brief description under each role focusing on what you accomplished, not a list of responsibilities. "Managed a team of 12 educators and improved student reading scores by 18%" is more compelling than "Responsible for classroom management."

Skills let your connections endorse specific abilities you list. Add at least five to ten relevant skills — technical skills, soft skills, and industry-specific knowledge.

Recommendations are written endorsements from former colleagues, managers, or clients. They carry real weight because they're publicly visible. Reach out to one or two trusted former colleagues and ask if they'd be willing to write one.