LinkedIn Basics: Set Up a Profile and Find Job Leads
LinkedIn is the world's largest professional network. Here is how to create a profile, connect with people, and browse job postings.
At a Glance
Create your account
~21sAdd a profile photo
~27sQuick Tip
Quick Tip: Profiles with photos receive up to 21 times more views than profiles without one, according to LinkedIn.
Fill in your experience and education
~21sWrite a headline and summary
~24sConnect with people you know
~22sBrowse job postings
~31sQuick Tip
Quick Tip: Use the "Job Alerts" feature to receive an email whenever a new job matching your search is posted. Look for the "Set alert" option after searching.
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LinkedIn is a free website and app where professionals share their work experience, connect with colleagues, and look for job opportunities. Think of it as a combination of a resume, a business card directory, and a job board — all in one place.
You do not need to be actively looking for work to benefit from LinkedIn. Many people use it to stay in touch with former coworkers, learn about their industry, or maintain an online presence when a potential employer searches for their name. Recruiters and hiring managers regularly search LinkedIn to find candidates, so having a profile can open doors even when you are not job hunting.
LinkedIn is free to use. There is a paid tier called "LinkedIn Premium" that offers extra features like seeing who viewed your profile and access to online courses. However, the free version is more than enough for most people — especially when getting started.
Setting up a good LinkedIn profile takes about 30 minutes. The most important parts are a clear photo, a summary of your professional experience, and a brief description of what you do or what you are looking for. You do not need to list every job you have ever had — focus on the most relevant and recent experience.
LinkedIn has over 900 million members worldwide and is used in virtually every industry. Even if you are retired, having a profile can help you stay connected to former colleagues and professional communities you care about.
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